We are proud to be featured on the March 2019 Issue of FEMALE Magazine.


Three young names; Three new ways To see and wear classics.

Keng Yang Shuen casts the spotlight onTo the newest, savviest and most refreshing labels breathing life into Singapore’s fashion scene.

Hit this up for: A fresh spin on classic tailoring that could make the term (and street style blog) “The Sartorialist” cool again

Who’s behind it: Former marketing manager Sheryl Yeo, who apprenticed at esteemed local bespoke tailor The Prestigious before launching this label – named after an industry standard for seam allowances – last November

Why: True to her generation, Yeo, 27, has a decidedly progressive approach to suit making. Her silhouettes are boyish and roomier to cater to both men and women, as well as allow for easier movement. “(They’re supposed to) give people the space to be themselves, regardless of gender or sexuality,” she says. “I find that the questions (customers) tend to ask are the same regardless of gender. My job is to try and educate them that I’m here to give their orders a suitable cut based on their individual proportions.” Sourcing for fabrics from Singapore suppliers (her way of supporting local) as well as legacy houses like Marimekko and Liberty London, she takes up to six weeks to consult on, and complete an order – her team of seven works out of a studio on Circular Road. Designs (from $120 for a top to $650 for a suit) boast a modern edge: neat camp shirts with matching wide-legged pants that are spot on the tone-on-tone trend; cropped trousers that can be dressed up or down; suits that are either plain and minimalist, or printed with a whiff of Gucci-esque eclecticism.

What to expect next: In line with her inclusive ethos, Yeo is collaborating with other local labels to produce unisex accessories and cosmetics.

Sheryl Yeo