NUYÖU - 15 NEW FACES TO WATCH: Young Tailor Develops New Market for Customized Apparel

 

来认识本地各行业中的“潜力股”

Words by Shi Min & Jun Qiang | Source via NUYÖU

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Founder and Director of 3EIGHTH, Sheryl Yeo was featured on NUYOU Magazine as one of the 15 New Faces to Watch.

 
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Sheryl wears our Custom A-line Double-Breasted Suiting , made with Pique Silk in Blue on Black Spot Print

Sheryl wears our Custom A-line Double-Breasted Suiting ,
made with Pique Silk in Blue on Black Spot Print

Translated from Chinese:
It took only two and a half years for Sheryl to become an owner of a custom fashion store from an apprenticeship. Sheryl's courage and ability are undoubtedly admirable. Her brand was born out of her love for menswear from a young age, where she was always unable to get her preferred styles.

 Seeing a gap in the market, she explored her options and started to provide "gender-neutral" custom clothing to the market to cater for the needs of some niche groups such as the LGTBQIA+ sector. She mentioned that tailoring is not as simple as "making clothes". With each commssions, she spends 2 - 3 hours chatting with customers, understanding their preferences and needs, before she introduces fabrics and bring the possibilities of customization to the next level.

 
Sheryl Yeo